Radio Advertisements research

The purpose of a radio advertisement is to advertise your film to a mass audience. It offers a unique and creative opportunity to build an atmosphere and fully engage an audience without giving away the story line. 

However, if we were to distribute our film using this method we would struggle to have a budget big enough as we are an independent company. On the other hand, we could put a radio advertisement on a local radio station, aimed towards teenage females, our target audience. Local radio stations have loyal listeners and are more likely to warm to film even if it is not something they would normally want to watch but because it will be played multiple times in the day, they may be more willing to watch it. 

Radio advertisers use voice overs to sell a product because it tells the audience to go and watch the product as it can convey emotion and authority. 

Radio advertisement example: 

The Planet of the Apes, 1968 and 1970




The Rise of the Planet of the Apes radio advertisement are very similar to each other. They both include some sound effects from the film but it is mainly a voice speaking about the film and telling you a brief outline of the story. However this is a very old radio advertisement and therefore may be outdated and have developed.


Breakfast at Tiffany's, 1961



The radio advertisement for Breakfast at Tiffany's is also very old and it uses a similar technique of a person talking about the film in order to persuade you to watch it. However in this advertisement the man telling the audience about the film also makes a comment to which the main character replies to by using content of the film.

Nightbeasts, 2013



This radio advertisement is much more recent than Breakfast at Tiffany's and The Rise of the Planet of the Apes and uses a different technique than the older advertisements. For example, Nightbeasts uses content from the film throughout the advertisement such as characters talking, sound guns being fired and the noise of an animal whereas the older advertisements mainly have someone talking about the film. The Breakfast at Tiffany's advertisement uses a voiceover of a man who tells the audience about the film and occasionally content from the film is used. However, it doesn't give you as much information about the film as Nightbeasts because it is a person telling you about the film and it doesn't introduce all the characters. Moreover, because the Nightbeasts advert uses content from the film it makes the audience more interested in the film because they know slightly more of who is involved.

Film Poster idea

 

This is my first idea of a film poster however it is only a rough drawing. The poster shows the ripped up picture of James and Sally which is an important prop in the film and in the storyline however it is being separated by a train which at the end of the film keeps Sally and James apart because she is killed by it. The idea of the poster it to represent what will happen in the film without giving too much of the storyline away which will hopefully attract an audience and make people want to watch our film because they want to know more of the storyline. 

The background of the poster will be black and the train lights will be the only source of light to light the train to make it look as if it is unexpected. Furthermore, the train will come from behind the pictures which will be the main part of the poster so when an audience looks at the poster they will then see the train from behind which further implies the train is unexpected. 

Photo storyboard

Here, is our title sequence. We will use a variety of shots in order to keep the audience entertained throughout this scene.

Here we will use a fade to black or cross dissolve to show a passage of time from Sally walking to the train station and entering her friends house.
We will also add a match on action where is walking in to her friends house in order to demonstrate our filming and editing skills.

We hope to use medium shots and shot reverse shots as these characters converse.

We well have a couple of shots of Sally drinking to demonstrate that she is getting very drunk.

Then we will have medium dual and triple shots of the characters talking at a party.

We hope to use a low angled close up of Sally walking upstairs. This will be shot handheld to make it look shaky to imply that she is drunk.

We will have a close up of Sally slamming the door.

This will cut straight in to a short reverse shot of Sally and Lizzy having a conversation.

Shot reverse shot continued.










Then, James will walk into this shot and George will open the door Sally also enters the shot. Medium/Close up.

Cut to dual medium shot of Sally and Lizzy










Shot reverse shot with Sally and Sarah. Medium/Medium Close up.

Medium close up of Sally and James talking on the phone.

Filming on the train-plan.

Day two of filming: On the train

When filming on the train platforms and on board the train we must bring the written consent to say we allowed to film on the train. 

Cast and Crew required: 

• Sally Herman
• James Oscar
• Leah 
• Camera Operator
• Director 

LOCATION PHOTOS: 

Character Profiles: 

Sally Herman- 

Name: Sally Herman

Age:18

College: Barnsley College

Studying: English Language, Biology, Fine Art, Chemistry 

Family: Parents; Andy (Father), Samantha (Mother). Siblings; Ashley, 21 (Sister)

Character Traits:

Perfectionist/Artistic

Lucky

Loves the Outdoors/Adventurous

Genius 

Excitable

Shy

Friendly

Animal Lover 

Background information: Sally's favourite passtimes are song writing and playing the piano. Her best friends are James Oscar (the boy she is in love with), Olivia Batty and Jessica May. They have been best friends since they were children but only Sally and James will appear in the film. They enjoy going to party's and being outside, doing more dangerous activities such as rock climbing and absailing which they do most weekends. Moreover, Sally has won awards for her abstract art work which she does not only within college but in her spare time also. 

James Oscar- 

Date of birth - 16/06/1995

Location - Barnsley

Studying 4 A-Levels at Barnsley College; history, english literature, english language, media

Part time job at Urban Outfitters, Meadowhall

Personality Traits - Shy

                               - Clumsy

                               - Hopeless romantic

                               - Lucky

                               - Procrastinator

                               - Artistic

                               - Bookworm

                               - Cultured

                               - Loves the outdoors

                               - Night owl

                               - Dog person

                               - Friendly

Props required: 

• Phone x2 

Script required: 

Shot list required: 

10. Match on action of James boarding the train.

11. Long shot of James walking towards the camera, up the aisle.

12. Medium shot of him sitting down.

13. Medium close up of James' face as he looks out of the window.

14. High angle medium close up of Sally sat down on the train. 

16. Cuts back to Sally, Medium shot of her getting up, she walks past the camera and down the aisle. 

29. Medium shot of Sally sitting down opposite James. 

30. Shot reverse shot as they talk. 

31. Establishing shot of James and Sally standing up to get off the train. 

Risk Assessment - Opening Sequence

Risk assessments

This is the risk assessment I carried out for Picture scene where we have to film in both a boy and girls bedroom.

This is the risk assessment I carried out for the Train platform scene.

We needed to do risk assesments for each location because there are various aspects in which we need to take into consideration before we film. This is to ensure that we are not putting ourselves in dangerous situations or will be heavily disrupted when filming. By doing risk assessments for each location we can prepare beforehand for filming for that day and everything can go according to plan. Luckily we don't have much risk in the locations we have chose to film.

Risk Assessment - Party Scene

Initial filming planning

Day 1
Location - Beth's bedroom filming one half of the split screen from the character
Props - torn photo of the two characters
People required - Actor for Sally (Jess) and director

Location - a boys bedroom
Props - other half of the picture of the two characters
People required - actor for James and director


Day 2
Location - Filming on a train
Props - Phones
People required - main two characters and our group
Remember to ask permission beforehand

Location 2 - Meadowhall or Barnsley train station platform
Props - None needed
People required - Everyone

Day 3
Party scene
Location - Jess's house
Props - bottles, cups
People required - everyone including party members

Day 4
Title sequence
Location - streets walking to the train station
Props - earphones
People required - actor for James, our group