Creating a Film Poster

Steel Tongs

Film posters all have certain elements that are constant in all of them. In order to make our film poster look more realistic and professional we need to incorporate some of these things. To start with they all include the cast and crew at the bottom in a font called 'steel tongs.' I have downloaded this font and intend to use it in our film poster. 

Here is an example of the poster for 'Angles and Demons' that uses this font and idea in the poster -

Gangster Squad - 

As you can see the font and style is used in both and this is what adds to the professional and polished look of the film poster.

This is the font - 

This is the font I have downloaded and installed on Photoshop.

The Style

Something else we have to consider is how much the style of the film poster matches our own film. Generally in very good film posters, they borrow elements of the film to add to the poster. This creates memorability and tells the audience what the film is about, this is key if you want them to decided whether or not to watch the movie. A good example of this happening is in the poster for the film 'Watchmen.' Despite this not being in the same genre of our movie, it still has that style that is carried throughout the entire movie. 

You can see that the post borrows from the beginning scene of the film, whilst adding a key element with the smiley face button that acts as a symbol for the film as it is a big franchise. Considering that our film is not going to be a big franchise we don't need to worry as much about this aspect. However, like this film they have toom a very dramatic and action packed part of the film to use which is good as it entices the audience and interests them. There is a man falling, blood and broken glass, this is very in you're face and interesting so it works in advertising itself and getting more people to buy cinema tickets and purchase the DVD. Although our film is not full of action it does have dramatic scenes that we can play on when making the film poster.