The film poster is quite different to the average one, it doesn't show the faces of any of the actors so people don't recognise them. Usually when people see a film poster with an actor they recognise from a previous film they have seen or find them attractive etc they are more likely to want to watch the film. In the case they have used faceless characters, with just hair and an accessory each, this could be to show that anybody could be either of these characters. The love story in the film isn't very complex or unique, its something that everyone could and probably will go through. The font is in yellow which is associated with summer and happiness, which is quite ironic consider it doesn't have the happiest ending between the two characters as they don't end up with each other. Also, the girl in the film is called Summer so it all ties in together. The background is also like card which fits in with the story line as they both work in a company that makes cards for occasions such as birthdays and holidays.
The tag line for the film is used to reveal a little bit about the story line, here it shows that it is a romantic story by using the word "love." However, its unique selling point is that instead of a typical love story with a small difficulty in the middle that is eventually resolved and then there is a happy ending it is more realistic in portraying a couple that don't work together. When people think of a love story, its romantic and passionate and everything goes according to plan. By saying it "is a story about love" it instead sounds as though it is a more factual interpretation of how love actually is.
The actors names are also shown at the top of the film poster, this is used to entice anyone that may recognise the actors names to watch them. They may have seen a previous film or just like the actor in general.
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