Film Poster Research- Romeo and Juliet.

A film poster is used to advertise a film before it is released. Posters involve a feature photo of the main characters and the film title. Before the 1990's, illustrations were more common than the use of photo's. Furthermore, the lettering of the film title will be large, bold and eye catching so it is the first thing the audience see. The poster will usually display the main actors names to attract a wider audience. For example, a certain actor may normally star in action films but if their fans notice they are in a romantic drama they may decide to watch the film just because their favourite actor is starring in it. 

I have decided to annotate the film poster for Romeo and Juliet (1996) because the film has a similar genre (Romantic drama) to ours and so it might create idea's for our own poster. 

Here is the poster: 



The poster shows the main characters, a gun and a cross necklace. The props that are shown on the poster represent something important in the film. For example, the gun is what Juliet uses to kill herself and the necklace is symbolic for their love as Juliet gives it to Romeo when he says he will marry her. 

Romeo and Juliet are coming out of a picture frame which makes the poster look 3D which makes the audience feel involved with the characters. By using this technique, the poster also displays that the genre of the film is romantic drama as you can see that the main focus of the film are the two characters: Romeo and Juliet. However, this will imply to an audience that the film is all about the love of Romeo and Juliet which will mainly attract a female audience and so to attract a male audience they have made the gun in the picture stand out which implies that there is violence and blood in the film which might persuade them to watch the film because it takes the focus of the romantic side of it.