Friday, 28 September 2012

Narrative Theories


This is a slideshow that I found from SlideSare.net which demonstrates the main narrative theories of Propp, Aristotle, Todorov, Levi-Strauss, Campbell and Vogler. This made understanding the theories easier as some are quite in depth. 



Vladimir Propp’s narrative theory is the main narrative theory. His theory involved breaking folk tales down into their most simple and narrative forms. He analysed 100 folk tales and discovered that all of the main characters could be categorised in to 8 types of different characters. Although, Propp stated that one character does not belong to just one character may fall into more than one of the characteristics. For example, the villain could also be the father.
1. The Villain - Struggles against the hero.
2. The Dispatcher - Character who informs the hero on lack and sends him on his quest.
3. The (magical) Helper - Helps hero during quest.

4. The Princess/Prize - Hero deserves to marry her, but cannot throughout the film because of the villain, often the quest is ended with the Hero and the Princess getting married.

5. Her Father - Gives Hero task and identifies False Hero, Propp noted that the Princess and the Father cannot be clearly distinguished.

6. The Donor - Prepares the Hero

7. The Hero or Victim/ Seeker Hero - Reacts to the donor and gets married to the Princess

8. False Hero - In order to marry the Princess, he takes credit for the Heroes actions to impress her.

We don't follow this concept in our film as the story is between two characters so we cannot incoperate the characters of a villain or a false hero. This will make our film stand out from others because it is an usual narrative. Furthermore, our story isn't told in a liner narrative as we cut to scenes in the future and in the past which also makes it differ from typical short films. 

However, a story that does have all the elements of Vladimir Propp's theory is the well-known and extremely popular fairy tale- 'Shrek'


Character Type
Definition
Example
The Hero
The narrative is told by the hero.
He or she is looking for something- on a quest or solving a mystery.
The audience want the hero to succeed.
Shrek
The Villain
They struggle against the hero.
They are morally bad.
Highlights the ‘goodness’ of the hero.
Lord Farquaad
The Donor
Gives the hero something- a clue, power, weapon or wisdom.
This gift enables the hero to complete their quest.
Dragon
The Helper
Supports the hero throughout the film. Especially in critical moments.
May have limitations that highlight the hero.
Donkey
The Princess/Prize
Sought after by the hero.
Usually the reward.
Either rarely seen in the film or could be an important character.
Princess Fiona
The Princess’ Father
Gives the task to the hero.
Key figure for the hero to persuade- father is protective.
In competition with the hero for the Princess’ affection.
The King
The Dispatcher
Send s the hero on their mission.
Gives the hero a quest to be completed before the hero can claim their award.
Lord Farquaad
The False Hero
Appears to be the hero, may be mistaken for the real hero.
Tries to steal the real hero’s award and take the credit.
Prince Charming

Because our film doesn't follow Propp's narrative theory, it makes our film differ from the stereotypical romantic genre as generally most romantic films follow this theory such as Shrek. Other romantic films that follow this narrative are: A cinderalla story and Romeo and Juliet. However, these are also very popular films and 










Title sequence research

A title sequence is used on films or television programmes to showcase the main cast members, production team and titles of the film. It is usually created to go alongside with the audio/ visual and narrative of the film which adds emphasis to it.
History.
Since the beginning of filmaking, title sequences were used however not as complex as they are now for example, simple title cards were used at the beginning and end of silent films to showcase the production company and the title of the film. In addition they were to show the audience where the film began and finished. However, this chaged when television put pressure on the major film studios to invest in developing cinemas which would attract a more varied and bigger audience. A way that they did was longer title sequence and orcestra music playing before the curtains opened but as they advanced more graphics became introduced then became a main feature that television couldn't compete with. In modern society, title sequences are a lot longer or have the option to focus more on titles at the beggining/end or not at all. With all the new technology introduced title sequences are also a lot more complex than they used to be. Furthermore on television, series of programmes usually have recognisable titles that are the same at the beginning of every episode.
Examples
Juno - a comedy/drama/romance
It is a film based upon a teenage girl having an unplanned preganancy and goes through a journey of her making the decision about what she is going to do about as she doesn't want to keep it.


These are the two beginning shots of the title sequence of Juno. It starts with music playing in the background as she begins walking and this goes to the beat of when she is walking. This is an introduction to the main character as you know that the film is going to center around her as it is following her walk. In addition, the character is represented on how she is going to be in her film for example her hair is all back quite messily and no makeup could represent that she is not a popular character at school and doesn't care much for her appearence. Furthermore, she is holding a drink which signals that it could have some signifcance further on in the narrative. It starts off in regular day but as she walks behind a tree it turns to a cartoon version of it which starts the title sequence.

It progresses to different scenes on her walk whilst showing various names of the people/ companies involved for instance, 'A Mandate Pictures.' Furthermore, It uses various transition to each shot for example, the transition for the first once to appear is it shows a close up of her character and zooms out and across to show the text and the transition between these two images is the first slides off the the right. By doing this, it is a creative way to shows the people involved in the title sequence. Also, by doing various shots like close ups of different features it gives hints about the characters personality and the narrative such as, her clothing again with the image of her shoes and also she is drinking her drink what she has been carrying throughout. In addition, it sets the scene also because even though it is represented in a cartoon way, you can still see the setting she is in which appears to be a regualar, American town. This all could have some signifcance to what is going to happen in the film.
 This print screen image shows the main title of the film with, 'Juno.' Again, transitions have been used in the to ensure continuity between each scenario. In this, the main title appears and does a long shot showing her walking towards the camera whilst it still continuous of her walking across from the previous scene to possible represent passage of time. Throughout the title sequence the writinng has been capitalised and yellow and black to add emphasis and contrast with the background. However, in this the main title isn't the same because it is red but still the 3D part is yellow in this particular print screen. Although, it does change to several different colours for example, purple which changes the the beat of the song. This is done to add the main emphasis to the title with contrasting colours but still show continuity and the font style is one you would typically see in a romantic comedy genre film.

Then it goes on to showing the main characters names. With this the shot has changed as usually it would be a long shot of her however, not it has gone to a medium close up. This is to ensure to the audience that the main emphasis is on her at the point where it is showing her actual name, 'Ellen Page.' Furthermore, it is a low angle shot looking up at her which is done purposefully to show her characters dominace at this specific time.
This is also show in the next print screen image because it moves on to another name but shifts the emphasis off her to that. This is because it hasn't got any relevance to her therefore only shows her legs walking as opposed to her face. The colour scheme has changed on this also to blue. This could represent the gender of people shown being, red for girls and blue for boys which is the usual stereotypical associations with gender.  
On this print screen the colour scheme adjusts again, using the colours green and brown alternate. This is done to segregate the different people involved, such as blue and red for the characters and different for people in volved in the music/production. However, in this print screen it is done to possibly represent the season it is set as the audience can associate these colours with autumn. Furthermore what reinforces this idea is the fact that leaves are falling of the trees which is what occurs in Autumn. The shot in this is a high angle one, looking down on her and you can see she is looking up at the leaves falling. However, it also appears as though she is looking at the text which suggests that by doing this it is adding the emphasis to the text as opposed to her.
This image shows the next transition of where it becomes real life image again from it being a cartoon. It shows the same place but with both as it transitions from one to another as you can see the shop with 'Drugs' written on each one. This signals the beginning of the film and the ending of the title sequence.






Wednesday, 26 September 2012

Further title sequence research

 I did further research into the title sequences so I went on to http://www.imdb.com/genre and searched specifically for the Romantic genre. I thought this film, 'The dreamers' looked an interesting film to do title sequence research and it fits in well with our genre ideas as it has a drama sub genre, which we may possibly want to incooperate into our own when thinking of a final idea.   http://www.imdb.com/title/tt0309987/ This can be seen on the Imbd page for the dreamers and also this research is good because I can see the if there is any difference between title sequences if there is a different age rating as 'Juno' is rated a 15 certificate and 'The Dreamers' an 18.   

The title sequence begins with a simple, black screen and the first text appears, 'HanWay presents.' After, other text appears after but at the opposite corner of the screen and it does this by using various transitions for instance, Hanway presents appears quick and gradually from left to right. The text is white which also contrasts greatly with the background. It the shows additionally text by swiping back and forth across the screen and as it does this it progresses into a different background scene.
The writing style shows continuity even though the background has changed however, it transitions now at each side of the screen one after each other and dissappears and appears from behind the background whilst the camera is going down. This is purposefully done to not give away too much about the setting as it is a close up of something unknown to the audience. Furthermore, there is non diagetic music playing in the background, that has a fast beat and rythm, which goes alongside the pace in which the camera is moving downwards.

As it is going down still it changes slightly the a black background again whilst the text, 'Louis Garrel' is shown. I believe this is done because he is one of the main characters in the film, therefore this is done to add emphasis to the name.



It then goes back to the same background as before to show the main title of the film. In this, ' The' is in the same text style as before which is showing continuity throughout the font. However, 'Dreamers' is all capitalised but in different sized fonts for example, 'A' is signicantly larger and they aren't in a straight line. By doing this, it could be a subtle hint to the audience about the narrative or setting that it is going to be in. If the audience know a background to the narrative/seen the trailer, they will possibly know from the hints that it is set in France and it is the Eiffel tower. This reinforces it's Romantic genre as it is a location which is usually associated with Romance and love.

After the main title, other names are shown in the same style as before and a medium close up of a man appears. By doing this it instantly suggests that he is the main character/one of them or has significance because it is the first person you see after the title sequence therefore puts all of the emphasis on him. In this particular shot it puts attention mainly on him as he is the only one in focus and doesn't add any emphasis on the setting or any other characters at this point. In addition, it signals the end of the title sequence by showing a character because the audience can see that the narrative is about to begin by introducing him.

Tuesday, 25 September 2012

Target Audience Research

What is a target audience?
The target audience is a group of people in which a product (for this case, a 5 minute short film) is aimed at. It can be categorised by many different aspects for example, age, gender and location but other groups who you wouldn't particularly be in the main target audience focus can be in it and enjoy the film also. Finding out the main audience is extremely important in the marketing process for a film as it needs to be ensured that it is appealing to people, preferably people who will be enthusiastic about it otherwise the film could fail drastically. In order for us to find out a target audience and appeal to as many people as possible we need to do more research like, another questionnaire in order to find out this information. After, when a film is finished/ready to be released the main ways to market it is through the media like radio, television and the internet depending on the budget.

To find out a target audience we need to gain publics opinion, preferably a diverse group so we can really conclude what our target audience will be. We plan on using Google Docs (forms) docs.google.com/ .  This is because it is an effective way to create questionnaires using tools provided such as, being able to choose which type of question we want (multiple choice, text) or making questions a requirement to answer.
Also we are going to divise a questionnaire and we are going to personally ask people to gain their views about short films and our initial synopsis and genre.

Our Target Audience

After doing our questionnaire on the genre of our media film, romance we decided that our audience would mostly likely be girls aged between 15 and 25, so a younger audience. All of the males we asked said that they would never consider watching a romantic short film, this is what lead us to the conclusion. Also, we asked an older female college lecturer who also would not consider watching a romantic film. 
This target audience is the one we predicted as it is generally assumed to be more of a "girly" genre,  this may be because of the recurring themes of love and relationships. 

Treatment

Title: 
Duration: 5 minutes
Genre: Romantic drama


BBFC Rating

Parental Guidance

General viewing, but some scenes may be unsuitable for young children

Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.

Discrimination

Discriminatory language or behaviour is unlikely to be acceptable unless clearly disapproved of or in an educational or historical context.  Discrimination by a character with which children can readily identify is unlikely to be acceptable.

Drugs

References to illegal drugs or drug misuse must be innocuous or carry a suitable anti-drug message.

Horror

Frightening sequences should not be prolonged or intense. Fantasy settings may be a mitigating factor.

Imitable behaviour

No detail of potentially dangerous behaviour which young children are likely to copy. No glamorisation of realistic or easily accessible weapons.

Language

Mild bad language only.

Nudity

Natural nudity, with no sexual context.

Sex

Sexual activity may be implied, but should be discreet and infrequent. Mild sex references and innuendo only.

Theme

Where more serious issues are featured (for example, domestic violence) nothing in their treatment should condone unacceptable behaviour.

Violence

Moderate violence, without detail, may be allowed, if justified by its context (for example, history, comedy or fantasy).
Synopsis

James is walking towards the train station, listening to his ipod when he see's Sally, a girl that he is friends with and she is stood at his platform. She shyly smiles towards him. He smiles back because he is in love with her but he daren't tell her how he feels incase she doesn't feel the same way. In his mind we see that they are in love. We have snapshots and short snippets of them growing up together with sounds of wedding bells and children to demonstrate that they have started a family together however this is just his imagination. Then, it goes back to reality and he walks over to talk to her however, the conversation that they have is very awkward because all he can think about is that he loves her so he doesn't know what to say. Then, her train pulls up and she hints to him if he is going to get on with her. But he doesn't. She sits down and types a message on her phone to James saying 'I love you'.Then we cut to a flashback in Sally's mind of moments between them where she is hinting that she loves him but he is oblivious to her feelings. Once the train has begun to move, she sighs and deletes the text on her phone and looks up to see that James is sat opposite her. He takes the phone off her, puts it on the table and holds her hands. They smile at eachother to tell the audeince that they now know the truth that they are in love with the other.

Age Certificates for Films











U

Universal – Suitable for all

It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.

Discrimination

No discriminatory language or behaviour unless clearly disapproved of.

Drugs

No references to illegal drugs or drug misuse unless they are infrequent and innocuous, or there is a clear educational purpose or anti-drug message suitable for young children.

Horror

Scary sequences should be mild, brief and unlikely to cause undue anxiety to young children. The outcome should be reassuring.

Imitable behaviour

No potentially dangerous behaviour which young children are likely to copy. No emphasis on realistic or easily accessible weapons.

Language

Infrequent use only of very mild bad language.

Nudity

Occasional natural nudity, with no sexual context.

Sex

Mild sexual behaviour (for example, kissing) and references only (for example, to ‘making love’).

Theme

While problematic themes may be present, their treatment must be sensitive and appropriate for young children.

Violence

Mild violence only. Occasional mild threat or menace only.


PG
Parental Guidance

General viewing, but some scenes may be unsuitable for young children

Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.

Discrimination

Discriminatory language or behaviour is unlikely to be acceptable unless clearly disapproved of or in an educational or historical context.  Discrimination by a character with which children can readily identify is unlikely to be acceptable.

Drugs

References to illegal drugs or drug misuse must be innocuous or carry a suitable anti-drug message.

Horror

Frightening sequences should not be prolonged or intense. Fantasy settings may be a mitigating factor.

Imitable behaviour

No detail of potentially dangerous behaviour which young children are likely to copy. No glamorisation of realistic or easily accessible weapons.

Language

Mild bad language only.

Nudity

Natural nudity, with no sexual context.

Sex

Sexual activity may be implied, but should be discreet and infrequent. Mild sex references and innuendo only.

Theme

Where more serious issues are featured (for example, domestic violence) nothing in their treatment should condone unacceptable behaviour.

Violence

Moderate violence, without detail, may be allowed, if justified by its context (for example, history, comedy or fantasy).
12A/1
 Suitable for 12 years and over
Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.
The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.

Discrimination

Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.

Drugs

Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.

Horror

Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free.  Easily accessible weapons should not be glamorised.

Language

Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.

Nudity

Nudity is allowed, but in a sexual context must be brief and discreet.

Sex

Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.

Theme

Mature themes are acceptable, but their treatment must be suitable for young teenagers.

Violence

Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.
15

Suitable only for 15 years and over

No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.

Discrimination

The work as a whole must not endorse discriminatory language or behaviour.

Drugs

Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.

Horror

Strong threat and menace are permitted unless sadistic or sexualised.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.

Language

There may be frequent use of strong language (for example, ‘fuck’). The strongest  terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.

Nudity

Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.

Sex

Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.

Theme

No theme is prohibited, provided the treatment is appropriate for 15 year olds.

Violence

Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.
18

Suitable only for adults

No-one younger than 18 may see an ‘18’ film in a cinema.
No-one younger than 18 may rent or buy an ‘18’ rated video.
In line with the consistent findings of the BBFC’s public consultations and The Human Rights Act 1998, at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. Exceptions are most likely in the following areas:
  • where the material is in breach of the criminal law, or has been created through the commission of a criminal offence
  • where material or treatment appears to the BBFC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual or sexualised violence which might, for example, eroticise or endorse sexual assault
  • where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category.
In the case of video works (including video games), which may be more accessible to younger viewers, intervention may be more frequent than for cinema films.

Sex education at ‘18’

Where sex material genuinely seeks to inform and educate in matters such as human sexuality, safer sex and health, explicit images of sexual activity may be permitted.

Sex works at ‘18’

Sex works are works whose primary purpose is sexual arousal or stimulation. Sex works containing only material which may be simulated are generally passed ‘18’. Sex works containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the ‘R18’ category. Material which is unacceptable in a sex work at ‘R18’ is also unacceptable in a sex work at ‘18’.
--------------------------------------------------------------------------------------------------------------------------------
I got these ratings from the BBFC website that displayed all of the film ratings, from this we will be able to determine what certificate our film should have based on the content. 




Monday, 24 September 2012

Possible Distributors for our film

We believe that our film would be best suited for a national audience rather than a niche audience because drama films have a large viewing audience. Therefore we would want our film to be distributed by a well known, high budget company. Because of this reason, an independent company would be inappropriate for the distribution of our film because we will need a high budget company for advertisement and exhibition to make our film well known and appealing to our target audience.

An example of a drama film to be advertised and distributed with the blanket technique (the technique we would like our film to be distributed with) is:
Twilight (2008)
Certificate:12A
A teenage girl risks everything when she falls in love with a vampire.

Official Poster:

Theatrical Poster:




Twilight was distributed using a blanket release advertisement by Summit Entertainment.
The film was funded massively by Summit Entertainment and so several posters, trailers and teasers were released (blanket advertisement). If we were to get a distributor for our film this would be appropriate for our film advertisement. To have Summit Entertainment distributing our film would be beneficial in advertisement and distribution due to their popularity, experience and funding.
File:Summit Entertainment logo.svg
However, even though they have distributed many films, particularly drama films, they are not well known for distributing short films so it may be more appropriate and effective for us to find another company.

When researching for an appropriate distributor, we should be looking for a company who can make our film stand out from others, we need a company with a fan base to make it look appealing for our target audience. 

Here is a link to the Warner Bros. Pictures website explaining their role and experience with distributing films: http://www.warnerbros.com/studio/divisions/motion-pictures/pictures.html
File:Warner Bros logo.svg
Warner Bros. Pictures distribute around 20 films every year. They would be an ideal company to distribute and advertise our film because they have a massive fan base. Also, they have many subsidiary companies such as Time Warner, New Line Cinema and DC Comics. Warner Bros. Pictures own almost half of the CW Television Network. This is ideal for our film and for most films that need a distributor because the subsidiary company of 'Time Warner' have a magazine which is popular within people who watch films regularly. The magazine rates and advertises new films and tells the reader whether they would recommend the film. This means they will be biased towards the films distributed by Warner Bros.  Pictures (they will give their films a higher rating and a bigger space to advertise the film, therefore creating a wider audience.) They have been distributing films since 1918 and obviously have had huge success for them to still be in demand to this day. They have distributed films for all ages and genres including cartoons. Having Warner Bros. to distribute our film would be ideal for us because they know the most effective techniques to attract our target audience. 
Because Warner Bros. have experience with distributing many genres and targeting different audiences, it will be appropriate for distributing our short film. This is because even though it is only a five minute film, they have distributed many cartoons which are this length. However, we would have to have a huge budget to able to afford the company. Which is impossible for us to achieve. Moreover, it may be more appropriate for us to find a distribution company for independent films as this would be cheaper. On the other hand, our film will be less recognised by the public and with an independent company distributing it, it will only attract a niche audience rather than a national audience which is our ideal target audience. 

An example of blanket release would be 'Harry Potter and the Deathly Hallows: Part 2' which was a massive success. It was distributed by Warner Bros. Pictures. They began distributing the film when they released the first trailer in March 2011 when the world premiere wasn't until July 2011. Following the trailer was a series of posters with a caption of 'It all ends 7.15' referring to its international release date. Each poster illustrated one of the characters in the film with the battle in Hogwarts in the background. These were shown at bus stops and billboards. Trailers were shown in cinema's, on TV and on the radio. And in June 2011, Emma Watson, one of the female protagonists, presented a sneak peak of the film during the MTV Movie Awards.




Warner Bros. have also had mass successes when distributing romantic drama films:






 
'The Lucky One' 2012- 12A is Warner Bros. most recent romantic film that they have distributed.
A Marine travels to Louisiana after serving three tours in Iraq and searches for the unknown woman he believes was his good luck charm during the war.

The Lucky One was distributed with the blanket method as where ever you walked you could see posters or billboards of the film. It was an extremely successful film for Warner Bros. pictures and it has similar dramatic conventions that we have in our film such as new love and the struggle to be together and therefore, it shows that Warner Bros. have experience and success with distributing the drama genre and sub-genres making them an ideal distributor for our film.






20th Century Fox is a popular American film distributor. They have had many successes when distributing films such as X Men and What Happens in Vegas. In addition, 20th Century Fox have also distributed many short films as well so they have experience with short films which is ideal for our film. When researching into possible distributors it is cructial that we find a company who have experience with distributing drama films:

27 Dresses (2008)- 12

After serving as a bridesmaid 27 times, a young woman wrestles with the idea of standing by her sister's side as her sibling marries the man she's secretly in love with.
27 Dresses was a huge success at the box office displaying that 20th Century Fox are exteremly goo dat distributing drama films. It is a light-hearted film which is how we want our film to be with a target audience similar to ours and the success of the film is what we aspire to have with our own so it would be beneficial to have 20th Century Fox distributing our film.









If we were to find a company to distribute our film it would be inappropriate for Warner Bros. or Summit Entertainment to distribute our films because they mainly distribute feature films. So I researched some independent distribution companies and found that 'Metrodome Distribution' would be an appropriate company for us because they are well known for distributing films made by independent companies. They have worked with and distributed lots of popular films that have even won awards.
They advertise Cinema and DVD releases. These would be appropriate for someone in our situation because they are experienced when distributing short, independent films therefore they know how to advertise films for a niche and a national audience. Metrodome is a British distributor of films, TV and digital content. They have distributed films such as Shifty which has done external well in cinemas and on DVD releases. However, they would be ideal in some ways as said before but they wouldn't be able to blanket release our film due to them being an independent company- their budget wouldn't be large enough. Therefore, without distribution methods such as trailers, posters and billboards we will only attract a niche audience.

However, they distributed Shifty very well and as you can see in this poster they used the colours black and yellow which suggests that the film is dangerous which will make the individual viewing the poster want to know what the film is about and why it is dangerous. Furthermore, the yellow stands our from the black background because they are contrasting colours which is very eye-catching, drawing attention to the film.



Here is a link to their website, giving you background information and also their success's.
http://www.distribution.metrodomegroup.com/

Furthermore, Metrodome aren't a distribution company which normally distribute short films therefore a company such as... *find an independent company