Target Audience Research

What is a target audience?
The target audience is a group of people in which a product (for this case, a 5 minute short film) is aimed at. It can be categorised by many different aspects for example, age, gender and location but other groups who you wouldn't particularly be in the main target audience focus can be in it and enjoy the film also. Finding out the main audience is extremely important in the marketing process for a film as it needs to be ensured that it is appealing to people, preferably people who will be enthusiastic about it otherwise the film could fail drastically. In order for us to find out a target audience and appeal to as many people as possible we need to do more research like, another questionnaire in order to find out this information. After, when a film is finished/ready to be released the main ways to market it is through the media like radio, television and the internet depending on the budget.

To find out a target audience we need to gain publics opinion, preferably a diverse group so we can really conclude what our target audience will be. We plan on using Google Docs (forms) docs.google.com/ .  This is because it is an effective way to create questionnaires using tools provided such as, being able to choose which type of question we want (multiple choice, text) or making questions a requirement to answer.
Also we are going to divise a questionnaire and we are going to personally ask people to gain their views about short films and our initial synopsis and genre.